Package of the Month
Sensodyne Expands Product Range with ‘Nourish’ Range
GSK power brand Sensodyne is launching Sensodyne Nourish, the first in a new range of products designed to resonate with a younger audience. Driven by Sensodyne’s ambitious growth plans, Sensodyne Nourish remains true to its parent brand’s DNA focusing on tooth sensitivity but aims to broaden its relevance and appeal to recruit a younger generation of Sensodyne users.
Created by global brand design and experience agency Marks, the concept and visual identity of Nourish connects more effectively with millennials previously unengaged with the brand. It conveys natural beauty and sensorial efficacy to appeal to those consumers that might be less aware of tooth sensitivity but increasingly concerned with overall wellbeing, health, happiness and the planet.
To support the brand’s ambitions, the visual approach for Sensodyne Nourish represents a distinct shift from the parent brand, while retaining the trust and recognition that its established visual markers provide.
The name "Nourish itself implies care and replenishment, helping to underscore the wider wellness story. While it maintains a sense of natural efficacy, the tone of voice reflects Sensodyne’s new positioning of enabling all sensitivity sufferers to enjoy life’s small pleasures. It will also allow the brand to live and breathe off-pack, augmenting its story via in-store and digital experiences.
Image courtesy of Marks
Lifetime-Use Lip Balm Brand above & beyond Partners with Sulapac for Eco-Safe, Refillable Packaging
above & beyond chose Sulapac’s biobased and sustainably sourced material for its lip balm cases. The material is made from wood from industrial side streams and plant-based binders. The material is industrially compostable and also biodegrades without leaving permanent microplastics behind. Additionally, the lip balms are available in lifetime-use aluminum cases.
“Sulapac’s material offered many of the benefits of oil derived plastics, but with none of the downsides. Going with Sulapac allowed us to create attractive and very functional packaging that was very strong and durable even with thinner wall sections. This allowed us to both keep the material usage low, while the thin walls would aid the speed of decomposition at the end of life,” says Andy Hill, co-founder of above & beyond and managing director of King of Shaves.
above & beyond’s customers can sign up for a subscription to refill their lip balm. The refill pods are also made of Sulapac’s material. The cases have a QR code that takes the customer directly to above & beyond’s website to manage the subscription and order refills.
Sulapac
New Chuckles Flavor in Sustainable Packaging
Chuckles is a well-known brand in South Africa, producing a variety of confectionery such as chocolate coated malt, toffee, peanuts, raisins and coconut balls. Woolworths, the local retail giant behind the brand, has exclusively introduced Chuckles malt-flavored ice cream, with milk chocolate and malted puff pieces. The new ice cream tubs and lids are in IML packaging. The brand attaches great importance to sustainable packaging. This sustainability vision is very much in line with MCC Verstraete’s sustainability strategy, which has a major focus on offering innovative label solutions that enable packaging to be recyclable, reusable or compostable.
“We had to arrange a new IML purchase order six times the amount of the initial forecast. Luckily we could count on the partnership we have with MCC Verstraete. The team understood the demand and did everything possible to expedite the second order. It’s always exciting and pleasant to work with their team and to be able to count on the level of expertise and commitment to excellent customer service,” says Lorena Kleintjes, purchasing specialist at Polyoak.
MCC Verstraete
Garden of Life Introduces New Beet Supplements That Promote Anti-Aging, Liver Function, Heart Health
Garden of Life, a carbon-neutral maker of science-based formulas sourced from clean, traceable, organic and non-GMO ingredients, is introducing new beet supplements to its collection. The new supplements aim to fill a hole in many Americans’ diets, as new research from Garden of Life reveals 47% of U.S. adults haven't eaten a beet in the last year.
Beets are known to help the body deliver oxygen and carry nutrients to the cells more efficiently and studies show athletes who drink beetroot juice have been able to improve their performance. But beets have several other lesser-known benefits, including having been clinically studied and used to improve energy and stamina, support healthy aging, promote detoxification, support heart and lung health, and lower blood pressure.
“Garden of Life's mission has always been to empower extraordinary health and it was clear to us that not enough people were tapping into the extraordinary health benefits of beets,” said Brian Ray, president of Garden of Life. “These new beet supplements are full of wholesome, organic ingredients that most Americans are missing out on every day and they're available in formats that make getting in your daily dose of beets even easier.”
Garden of Life
Arla Foods Saudi Arabia Chooses Aseptic Food Filling Technology from SIG
With SIG’s food filling technology, it will be the first time Arla Foods Saudi Arabia has produced and filled its food portfolio in aseptic carton packs locally. The unbreakable and lightweight aseptic carton packs bring many advantages, including the retention of premium quality, taste and aroma of liquid food products, plus all-natural nutrients, vitamins, flavors and colors. The packaging material blocks out light and air, ensuring products can be stored for a long time without the need for refrigeration or preservatives.
SIG’s CFA 812 filling machine provides Arla with high flexibility without compromising on speed, with an output of 12,000 combibloc and combifit packs per hour, in volume sizes from 500ml to 1,000ml. In the future, there is also an opportunity to upgrade the filling machine for combistyle carton packs.
Arla Foods was particularly impressed by SIG’s unique filling and sleeve technology. SIG carton packs are delivered to customers as flat-packed sleeves with the long side already sealed. Closed at the bottom during the filling process, products are filled into the top-opening package and ultrasonically sealed above the filling level and not through the product. This prevents pieces of food from getting trapped in the sealed seam and causing leaks or contamination.