Package of the Month
Genio Della Partners with Pearlfisher to Unveil Frozen Pizza Packaging
The packaging features a bold visual identity that showcases the brand’s attention to detail.
Genio Della Pizza, a frozen pizza brand that focuses on producing handmade, artisan-style pizzas, has unveiled its new brand identity with the help of Pearlfisher, a leading progressive and independent brand design agency based in New York City, NY.
The packaging features a bold visual component that showcases the brand’s attention to detail when it comes to crafting quality frozen pizzas, while also paying homage to Genio Della’s brand history as well. The red, black, and beige color scheme is inspired by the warm tones of the hand stretched, wood-fired, naturally leavened dough and fine-Italian ingredients used, and it is also influenced by Italian design, food and architecture.
The collection of these elements includes a striking on-pack, primary, and secondary brandmark used for print and digital assets that transparently shows consumers what goes into the product and the stories of the people preserving the celebrated techniques of the past.
DiGennaro Communications
Katjes USA Launches Sheroes Gummies in U.S. Market
In honor of women across the country who are heroes in their own right, Katjes USA Inc. is launching its new plant-based gummy candy, Sheroes, in the U.S. market.
Sheroes debuted at Natural Products Expo West, an industry event that took place from March 8-10, 2023, in Anaheim, CA, which was timed perfectly for International Women’s Day. Inspired by women who dream big and pave their own way, each Sheroes package contains gummies in a variety of bright colors, shaped like women firefighters, scientists, astronauts, and statements of encouragement like GRL PWR!
“The product celebrates trailblazing women everywhere,” says Eliza Jahn, head of marketing at Katjes USA. “It’s a sweet nod to the Sheroes we all know and admire: from our family members and colleagues, to women in the public eye, and even ourselves. We hope to inspire and empower women in our own playful way. After all, if she can dream it, she can do it!"
Katjes USA
Soccer Legend Lionel Messi Rolls onto Limited-Edition Lay’s Packaging
Four-time UEFA Champions League winner, seven-time Ballon d'Or award winner, and FIFA World Cup 2022 Champion takes the brand’s “No Lay’s, No Game” platform to the next level. The soccer great is starring in a new commercial titled “Messi Visits” and appearing on limited-edition Lay’s chips packaging to commemorate the “No Lay’s, No Game” movement celebrating the UEFA Champions League.
The special edition bags (featuring football greats, including Messi) exhibit the key elements that make the UEFA Champions League one of the most exciting sporting events on Earth: incredible athletes, passionate fans, and a global audience. The bags showcase the dynamic energy that the athletes bring to the beautiful game, and they will be available in the United States, South Africa, Poland, and other nations throughout the entire UEFA Champions League tournament through June 2023.
Lay’s
Supreme Beef Jerky Introduces New Packaging
Placentia, Calif.-based Supreme Beef Jerky has launched new product packaging, grabbing customers' attention with new retail bags and cartons.
Supreme Beef Jerky offers a wide range of products made with 100% certified halal beef, which allows Muslims to try beef jerky for the first time. Flavors include Original Hickory, Jalapeno Garlic, Sweet and Spicy, Western Teriyaki, and BBQ Scorpion — all in new 2.5-ounce bags and retail-ready 10-pack cartons with header cards.
The Supreme logo, cow and crown were the main branding elements used to grab customers’ attention. Additional elements were flavor and the Halal-certified logo. Also, a QR code was applied on the back to help consumers learn about Halal-certified beef.
“We have worked so hard to make delicious Halal-certified beef jerky. Why stop there? Presentation is everything. The Supreme Cow marks our footprint in the retail space of meat snacks. Every customer can enjoy delicious jerky that is professionally packaged," said Amad Mehboob, Founder and CEO, Supreme Beef Jerky.