Package of the Month
Doritos Launches Limited-Edition SOLID BLACK Bag Designed by Artist Megan Lewis
Doritos launched SOLID BLACK, a new multi-platform initiative designed to bolster the voices of Black innovators and creators and provide them with resources to continue driving change. In total, Doritos will invest more than $5 million as part of the SOLID BLACK campaign to amplify stories of Black joy, strength and resilience.
The SOLID BLACK initiative kicks off this summer with the introduction of Doritos' inaugural class of Changemakers: members of the Black community using innovation and boldness to drive culture and give back to their communities. Each Changemaker will receive $50,000 in monetary support to continue this work, and their stories will be spotlighted across all of Doritos' public channels, including its website, social media, packaging and TV advertising. Starting July 2, fans can tune in every Friday to Doritos' social channels to watch a new SOLID BLACK Friday segment highlighting a different Changemaker's story.
To further support Black entrepreneurs across the country, Doritos is committing $100,000 to National Urban League, the historic nonprofit civil rights organization dedicated to economic empowerment. The first 1,000 people to donate $10 or more to National Urban League will receive a limited-edition Doritos SOLID BLACK bag designed by Megan Lewis, an award-winning artist from Baltimore best known for her 'Blk Women Period LLC' series who was featured in Doritos' 2020 #AmplifyBlackVoices campaign. The funds will be used to support minority-owned businesses to allow them to expand and thrive.
Courtesy of Frito-Lay North America
Argan Oil From Morocco Collection Unveils New Look
Hair care brand Creme of Nature unveiled a new, modern packaging design for its Creme of Nature with Argan Oil From Morocco collection, and is promoting it with a campaign called #ShineDifferent. The ethnic brand offers hair care and styling products infused with certified organic Argan Oil from Morocco. The product line is formulated with no sulfates, no mineral oil and no petrolatum.
“For the past 10 years, our Argan Oil From Morocco collection has been a staple in our consumers’ hair regimen and ‘herstory’ to achieve healthy and shiny hair. With a large focus on Black women today, it is the perfect and most appropriate time for us to initiate the #ShineDifferent campaign, a celebration of this signature collection's renewal and its longevity in the haircare space; along with underscoring ‘hidden figures’ who are shining differently in their respective professions and community,” says Jolorie Williams, general manager, Revlon Multicultural and Contract Services.
Courtesy of Creme of Nature
Vodka Bottle Design Part of Draw for ‘Ignored’ Demographic
Award-winning, small-batch Harridan Vodka says it is “calling on a cohort of modern, spiritual and feminist drinkers who the industry has historically ignored.” The company claims that Harridan, which means “bossy, belligerent old woman,” is the answer to “the industry’s misalignment with women and is reclaiming an unfettered desire for women to decide for themselves of who they are, what they like and most certainly what they imbibe.”
Harridan’s first batch of limited-edition bottles are hand-blown in Mexico from recycled glass and then hand-dipped in the brand's signature black wax. The brand’s design and bottle has caught the eye of the spirits industry and was recently awarded a Double Gold Medal at the 2021 San Francisco World Spirits Competition in the Packaging Design Category. The vodka was also awarded a Silver Medal in the Vodka tasting category.
Courtesy of Harridan Vodka
100% Plastic-Free Egg Carton
Huhtamaki has introduced Smilepack, a 100% plastic-free molded-fiber egg carton, in the U.S. and Brazil. Smilepack cartons are Huhtamaki's first product designed especially for the U.S. egg industry.
The Smilepack egg cartons are made with fiber recovered from recycled paper, which can be reused up to seven times. The cartons can be recycled in the regular paper stream, and they are also home and industrially compostable. Huhtamaki says Smilepack is already in use in the U.S. by a producer and distributor of free-range eggs, and it estimates the company will eliminate around 4.6 million plastic egg cartons, or around 200 metric tons of plastic annually, by switching to fiber packaging.
The design of the egg cartons has been crafted to fit in commonly used outer crates, and it is tailored for existing retail shelves in the U.S. market. Additionally, Smilepack cartons can provide up to 10% more space on the label to showcase the benefits of the eggs.
Courtesy of Huhtamaki
Colgate-Palmolive Launches Softsoap Foaming Hand Soap Tablets
Softsoap, a liquid hand soap brand, launched new Foaming Hand Soap Tablets and refillable, recyclable aluminum bottle. It’s reportedly the first refill option in tablet form to be offered by a major brand in the U.S.
Softsoap’s new take on liquid hand soap is as easy as fill, drop, foam. Simply fill the recyclable aluminum bottle with water, drop in a tablet, and wait for it to fizz up and turn into foaming hand soap. The Softsoap Foaming Tablet Starter Kit uses 71% less plastic than a traditional foaming plastic soap bottle. By using the Softsoap Foaming Tablets Refill Kits, consumers ultimately use 92% less plastic than traditional hand soap refills.
The new product features biodegradable cleansing ingredients in an easy-to-use tablet-form to encourage reuse and refill as an alternative to buying new plastic bottles. The tablets are available in scents including Sparkling Lavender, Lemon Fizz and Fresh Coconut.
This launch aligns with Colgate-Palmolive’s Sustainability & Social Impact Strategy, which aims to eliminate one-third of new plastics as part of its transition to 100% recyclable, reusable or compostable plastic packaging by 2025. As part of this strategy, Softsoap plans to move all pump bottles to 100% post-consumer recycled packaging by the end of 2022.
Courtesy of Softsoap