
Features

BRAND PACKAGING — REDESIGN:
King's Hawaiian Launches New Visual Identity Designed by Mrs&Mr
Hawaiian born and family led, King’s Hawaiian has long represented a spirit of community and togetherness, especially for its loyal following.

Innovation:
A Tale of Two Steves
Follow the path of two visionary leaders who collaborated to establish the flexible pouch packaging industry in North America.

IBIE Preview:
Baking Industry Leaders to Connect at IBIE
The event is set to take place from September 13-17, 2025, in Las Vegas, Nevada.

MEAT / POULTRY / SEAFOOD:
Examining Widespread Innovation in Meat / Poultry / Seafood Packaging
The meat / poultry / seafood packaging industry is seeing improvements in sustainability and safety.

FITMENTS:
Choosing the Right Cap and Spout
In a crowded CPG marketplace, selecting the right fitment is not just about functionality — it’s a strategic decision that shapes consumer perception, achieves regulatory adherence, and reflects sustainability efforts.
Departments
NEW PACKAGES —
PACKAGE OF THE MONTH:
Kind Launches Fully Recyclable Paper Wrapper
The brand continues to make progress toward its 2030 recyclability goals.
Cover: Generative AI image created via Getty Images
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