Package of the Month
Cheers to Holiday Packaging
Almanac Beer Releases Holiday Advent Craft Beer Box and Ugly Sweater LOVE Hazy IPA
For the 2021 holidays, Northern California’s farm-to-barrel craft beer pioneers Almanac Beer Co. offer a fun and delicious way to give the craft beer enthusiast in your life a gift to remember. Almanac’s ultra-festive Holiday Advent Beer Box features twelve 16-oz cans of beer, spanning a wide range of innovative craft beer styles, including hazy IPAs, lagers, stouts, barrel-aged sours and more. Also available for inclusion in the Holiday Beer Box is Almanac’s limited-edition release of Ugly Sweater LOVE Hazy IPA (6.1% ABV), celebrating one of the season’s favorite traditions with a wonderfully tacky holiday label. Ugly Sweater LOVE Hazy IPA is dry-hopped with Sabro, Citra and Mosaic hops, and will surely bring a smile to beer lovers’ faces.
The Almanac Holiday Advent Beer Box offers a new beer from Almanac each day (for 12 days), all packaged inside a fabulously festive Almanac-branded, non-denominational gift box. Available at Almanac’s online store, each box is available in one of three configurations: 1) “All Fresh Beer,” including a selection of IPAs, lagers and stouts, 2) “All Barrel-Aged Sours,” including a range of Almanac’s complex and nuanced mixed-fermentation sours or 3) “Mixed Pack,” a variety of both fresh and barrel-aged sour beers. Each box contains twelve 16-oz cans and perforated “doors” that allow recipients to open one door each day to reveal a surprise 16-oz can. Almanac’s Holiday Advent Beer Boxes quickly sold-out in 2020, and these much-anticipated offerings will make the perfect gifts this holiday season for shoppers in California (beer shipments are restricted to residents in California).
Nationwide, Ugly Sweater LOVE Hazy IPA with its limited-edition label design will be available throughout California, Arizona, Florida, Indiana and Pennsylvania.
Courtesy of Almanac
Sweet Loren's Launches Limited-Edition Holiday Sugar Cookie Dough Packaging
Sweet Loren's pre-portioned Sugar Cookie Dough is offering its first limited-edition holiday packaging. The same delicious Sugar Cookie Dough in fun holiday packaging, complete with all the tips you need to create twinkly snowflake shapes, a friendly snowman and holly-decorated cookies, is hitting grocery store shelves across the U.S.
Ideal for those who are looking for a treat with cleaner ingredients or have a need for delicious, allergy-friendly options, this limited-edition packaging shows consumers how easy it is to bake. All you need is the cookie dough and your favorite frosting and decorations.
Courtesy of Sweet Loren’s
M&M'S Ice Cream Unveils New Seasonal Holiday Fun Cups
Just ahead of the holiday season, Mars Wrigley is delivering its newest innovation – M&M'S Ice Cream Holiday Fun Cups. The holiday-themed treat offers ice cream lovers a new way to celebrate and enjoy the sweet, seasonal colors of the holiday season.
Recent research has shown that Americans no longer view ice cream as a treat just for the warmer weather, with 48% of consumers admitting to keeping ice cream in their freezer year round1, with nearly a quarter (22%) of ice cream sales occurring during the winter2.
"We know that Americans enjoy ice cream all year round, not just during the warmer months, so we wanted to deliver something special to fans for the holidays," says Jayesh Shah, Mars Ice Cream marketing director. "This year, ice cream and M&M'S lovers alike can celebrate the season with the flavors they know and love, but now with an additional hint of excitement and festive joy with our M&M'S Ice Cream Holiday Fun Cups."
1 Source: Numerator 2020, Food Business News
2 Source: Numerator 2020, Talking Retail
Courtesy of Mars Wrigley
Courtesy of NadaMoo!
NadaMoo! Offers Peppermint Bark Flavored Ice Cream for Holidays
NadaMoo!, known for its dairy-free, organic and coconut milk-based ice cream, is back to wow festively minded dessert lovers with its Peppermint Bark flavor.
"Whether it taps into that feeling of the holidays or just satisfies the craving for chocolate and peppermint, our limited-edition Peppermint Bark is back by popular demand," says Daniel Nicholson, CEO and president of NadaMoo! "We know just how many people are looking for delicious dairy-free options in holiday flavors this season, and we're excited to give our fans just that."
The limited-edition flavor will be on select retailer shelves and online through the end of December as supplies last. The flavor is crafted with NadaMoo!'s organic coconut milk base swirled with rich chocolate fudge and sweet peppermint pieces.
Coors Light Beerman Returns in 2021 to Bring the Chill and Holiday Cheer
It’s the happiest time of year, and also…the most hectic. From holiday shipping delays to cooking up an elaborate meal for extended family, we could all use a little chill this time of year. That’s why Coors Light is bringing back its holiday campaign and commercial with holiday-hero Beerman, arriving just in time to bring the chill and make spirits bright — from your screen, to your festive ‘fit, to your holiday feast.
To kick things off this holiday season, Coors Light is partnering with Hungry-Man, to release the Hungry-Beerman Chill Holiday Feast — an easy holiday dinner paired with a Coors Light for a convenient, stress-free heating and eating experience to enjoy with friends and family.
The limited-edition Hungry-Beerman Chill Holiday Feast features all the bells and whistles of a traditional holiday meal without the hours of cooking or travel. Featured on the packaging is Beerman who, in true style, is keeping the Coors Light cold, and refreshing spirits with a fuss-free, easy and chill holiday meal.
Beerman will also be featured on the brand’s first-ever holiday LTO packaging and coveted annual holiday onesie, helping consumers stay chill from head to toe. New this year, Beerman’s comrade and guitar-slinging Yeti will also star on a new print of the holiday onesie, available December 1.
Courtesy of Business Wire/Molson Coors