Package of the Month
Gulf Union Launches Connected Packaging for Original Juice Brand
The smart packaging campaign utilizes a web app based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their school preparations.
Leading producers of juice and beverages, Gulf Union Foods Co, has partnered with creative technology studio Appetite Creative to create a fun and interactive connected packaging experience for its Original juice brand, to give young people a boost with its fruit juice carton packs.
The smart packaging campaign utilizes a web app based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their school preparations. Appetite Creative worked side-by-side with the Riyadh based agency ABILITY, which managed the media, communication strategies and execution of the campaign.
Users can play two juice themed games designed to entertain and educate by scanning the QR codes across the full range of Original and Zero carton packs. Juice Punch includes IQ-based challenges where they must organize drinking glasses to contain only one color. Juice Run tests player speed and attention as they navigate through various obstacles and challenges collecting juices of the same color.
The experience also offers shareable selfies where users can adorn themselves with a fruity tiara or turn themselves into a mango. The games have a leaderboard ranking players to foster friendly competition. The connected packaging campaign runs across the full range of 125ml, 200ml and 250ml carton packs.
“We’re pleased with this great interactive experience symbolizing the energetic boost Gulf Union's juices offered. We wanted to create a memorable and exciting experience for our younger consumers kicking off their studies with high energy and enthusiasm,” said Imad Assi, Head of Marketing Manager at Gulf Union Foods.
Courtesy of Appetite Creative
Stadshaven Brewery Introduces Digitally Printed Cans for Two of its Beers
Stadshaven Brewery dropped anchor in the harbor of Rotterdam a little over two years ago. In that short time, they have become the Netherlands' second largest independent craft brewery and produce Rotterdam's most sustainable beer.
The brewery recently decided to include canned beers in its portfolio, starting with two brews – the Octopus Blond and Moray IPA. Every beer at Stadshaven has its own storyline that involves a crew setting out on an adventure for exotic fruits, and on each expedition they encounter a different sea creature.
It was essential to Stadshaven that their new cans stand out while revealing a story and honoring the harbor’s past. Another crucial element of the decision process was the sustainability factor, which is a core value for Stadshaven.
Stadshaven wanted to start with canning two brews and felt digital printing would align with its values as well as provide a premium look, and the brewery’s new cans recently debuted at the Gastvrij Rotterdam event, with over 500 food and beverage participants in attendance.
“With digital printing, you can use the entire can for the content and illustration, so you're not limited like you are with labels,” says Landl. “We also like that the cans are infinitely recyclable, and not having plastic labels is better for the overall recycling process.”
Courtesy of Stadshaven Brewery
Walkers Baked Transitions to Paper Multipack Bags
Walkers, a leading chip brand, has announced the rollout of new, paper outer bags for all Walkers Baked multipacks, set to reduce the brand’s use of virgin plastic on outer packaging by 180 tonnes per year.
The paper outer bag, which is a first for savory snacks flexible packaging in the UK, can be widely recycled in home recycling bins alongside other paper packaging, which is collected at curbside. It is also set to lower greenhouse gas emissions of each individual pack.
Across PepsiCo Europe, the company also plans to eliminate virgin fossil-based plastic in chip and snack bags by 2030. This ambition applies to UK brands including Snack A Jacks, Walkers, Doritos, Quavers and Wotsits, and will be delivered by using 100% recycled or renewable content.
PepsiCo has also rolled out new cardboard outer packaging for millions of Walkers 22- and 24-bag multipacks to major supermarkets in the UK, and are currently trialing new ‘bagless’ Snack A Jacks multipacks, using a tape-like strip to hold together individual packets.
“We are constantly innovating new ways to remove virgin plastic in our packaging,” said Gareth Callan, Sustainable Packaging Lead, PepsiCo UK & Ireland. “It’s exciting to see our successful trial of this paper pack lead to a nationwide roll-out. At this scale, the new packaging will deliver a huge reduction in virgin plastic, while also helping to lower our carbon footprint.”