Trends in Snack Food Packaging

TIPA Expands Portfolio with New High-Barrier Film and Laminate Products

TIPA Compostable Packaging, a global leader in developing and manufacturing compostable flexible packaging solutions, has expanded its diverse portfolio to include four new breakthrough high-barrier film and laminate products. With continued growth in demand for sustainable flexible packaging, these new laminates extend TIPA’s mission to offer compostable alternatives without compromising on performance, barrier, or machine compatibility. Key applications include single-serve and sachet applications, chips and other salty snacks, protein and drink powders, nutraceuticals like vitamins and gummies, ground coffee and tea, and more.

TIPA’s new laminates offer breakthrough moisture and oxygen barrier properties, allowing a wider variety of foods to use compostable packaging with no compromise on shelf life. The new high-barrier laminates include both paper and transparent print layers, giving brands a variety of options to meet the functional and aesthetic need of their products. All of TIPA’s films and laminates are designed to be run on conventional packaging machinery and are printable and sealable.

“With more than 40% of consumer goods packaged in flexible packaging and less than 1% of these being recycled in the United States, there is a need for more brands to choose sustainable options for their products. TIPA’s new high-barrier solutions offer more products the ability to protect goods and maintain shelf life with the same durability and longevity achieved by conventional plastic, breaking the glass ceiling for compostable packaging solutions and allowing more brands to join the movement,” said Daphna Nissenbaum, co-founder and CEO of TIPA.

TIPA continues to advance the flexible packaging industry with compostable innovations that perform at the same level as conventional packaging and eliminate the lasting impact of conventional plastics. Compostable alternatives to non-recyclable materials help address the plastic pollution problem from the design phase, improving circularity for flexible and multi-layered packaging.

TIPA’s existing portfolio includes a range of high-quality compostable packaging, including films, laminates, and applications designed for a wide variety of uses. With manufacturing in Europe, North America, and Australia, TIPA ensures proximity, reliability, and sustainability for businesses.

Learn more about TIPA’s line up of compostable laminates.

Burts Launches New Crisp Packaging Featuring 55% Recycled Plastic

Award-winning snack maker, Burts, recently launched new packaging for its crisp packets made from 55% recycled plastic. Using recycled post-consumer (PCR) material to create the more environmentally friendly packets, Burts rolled out the new packaging across a selection of its favorite flavors and pack sizes of 40g and 150g starting in June. The updated packs also feature a green flash to indicate the use of recycled plastic in the packaging.

This new initiative makes Burts the first in the hand-cooked category to roll out the highest percentage of PCR inclusion in its packs. With 58% of consumers now considering environmental impact when choosing food, this is just one way the business continues to become more sustainable in line with customers’ needs. The new packaging is set to save approx. 8,000 tonnes of virgin plastic.

Commenting on the new packaging, Rikin Lakhani, Managing Director, Europe Snacks said: “Over the past few years, we’ve carefully considered the different ways we can move to a more environmentally friendly packaging while keeping the same high-quality hand-cooked chips our customers know and love. The new PCR packaging [takes] used materials and incorporate[s] it into new plastic, helping to create a circular economy and a happier environment. We know we have a way to go in terms of sustainability, but we’ve made some real strides recently and are constantly looking at how we can do better.”

Lay’s Debuts Largest Global Brand Refresh in Nearly a Century

PepsiCo has announced that Lay’s is unveiling its most significant global brand transformation in nearly a century with a new visual identity and packaging that will roll out globally.

“More than just a brand redesign, the new Lay’s visual identity, created by PepsiCo’s Design & Innovation team, now tells a story that speaks to its legacy of authenticity while honoring the potatoes’ journey from farm to bag, its commitment to using only quality ingredients, and the unmatched taste and flavor that people know and love,” PepsiCo says. 

While the Lay’s logo has always featured a yellow sun, the team made the sun warmer and more distinct. Sun rays, or “Lay’s Rays,” beam from the logo, a nod to the light that helps potatoes grow. 

Updated design elements that are ushering in the next era of Lay’s include:

• Lay’s Rays: The beams of light exuding from the Lay’s logo — known as Lay’s Rays — bring focus and energy to the heart of the new visual identity, paying homage to the sun that powers the quality ingredients inside every bag.  Some rays, like those that appear on retail displays, advertisements, and more, were handmade using a potato stamping process, speaking to the brand’s core ingredient and offering natural texture and energy.
• Typeface: “The debut of a new custom typeface perfectly pairs with the iconic logo. Designed to echo the Lay’s modern yet joyful character, the handcrafted type unifies every touchpoint and drives the bold new visual identity forward,” PepsiCo says.
• Color palette: In addition to Lay’s signature sunny yellow, a refined color palette pulls hues from the ingredients of Lay’s recipes, including pickle green, hickory brown, savory red, and more.
• Backdrop: In the pack’s backdrop, the potato and other ingredients are positioned against wood grain slats, a nod to the farm crates that house Lay’s ingredients and the picnic tables where bags are often shared and enjoyed by friends and families.
• Chip Imagery: Against this inviting backdrop, enhanced photography showcases the quality and flavor of every Lay’s variety. Vivid, close-up visuals highlight the golden color, crisp texture, and seasoning of each chip, celebrating Lay’s quality from farm to shareable moment. “Even the flavor panel feels hand-applied, reinforcing the care behind every bag,” PepsiCo notes.