Bubbies Ice Cream launched individually wrapped packaging in grocery stores.

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Bubbies Ice Cream Unveils Individually Wrapped Mochi

Bubbies Ice Cream, the iconic Hawaiian premium frozen novelty brand known for its mochi ice cream, has launched individually wrapped packages in grocery stores and natural retailers nationwide. The new packaging marks the reopening of Bubbies Mochi Self-Serve Freezers that have long been a grab-and-go destination for customers. Last year, the in-store freezers were scaled back in retailers, due to caution regarding COVID-19. Bubbies’ individually wrapped mochi ensures enhanced protection from environmental elements and cross-contamination, as well as increased product freshness longevity. The new packaging uses 75% less plastic than the leading competitor’s single-serve packaged mochi, and provides consumers with a convenient way to enjoy the single-portioned treat on-the-go or at home. Bubbies’ new in-store Self-Serve Freezers offer Mango, Green Tea, Strawberry, Passion Fruit, Triple Chocolate, Pistachio, Blood Orange, Vanilla and Vegan Strawberry and Vegan Chocolate flavors. The gluten-free products are made of all-natural ingredients, real fruit puree and kosher dairy.

Photo courtesy of Bubbies Ice Cream

Photo courtesy of Sidewalk Side Spirits LLC
Celebrate Mardi Gras with King Cake Rum Cream Liqueur by Sidewalk Side Spirits
New Orleans cocktail syrup makers Cocktail & Sons partnered with iconic Louisiana bakery Gambino's to form Sidewalk Side Spirits LLC. Perfect to celebrate Mardi Gras, they have launched Gambino's King Cake Rum Cream. The two companies worked together with the help of renowned blender Midwest Custom Bottling to create the perfect blend of Caribbean rum, Wisconsin cream, Louisiana sugarcane and New Orleans' own Cocktail & Son's King Cake Syrup. With applications from coffee to premium cocktails, it's like Mardi Gras in a bottle. Joe Gambino's King Cake Rum Cream will be distributed by RNDC in Texas, Louisiana, Mississippi, Alabama and Florida. Available from National Distributing in Georgia, Best Brands in Tennessee and Major Brands in Missouri.
Photo courtesy of Tidl
TIDL Hemp Topical Spray for Athlete Recovery
Clever Creative branding agency created the packaging for TIDL, a collection of cryo-formulated and plant-derived hemp topical spray supplements that provide natural recovery for athletes. TIDL is packaged in 3-oz. aluminum cans with a black matte finish and color differences for the two varieties. TIDL offers a targeted treatment with a 360° spray technology for effortless full-body application at any angle. The enhanced touch-free formula goes on cool and self-absorbs with no sticky residue. The Cryo-effect formula delivers a cool blast of relief on contact that absorbs into the muscle for full recovery. And, the organic therapy contains 500 mg of plant-based cannabinoids promote long term healing and address pain and inflammation directly at the source. Clever created all facets of the branding experience i.e. naming, positioning, identity, packaging and coordinating a product video shoot in less than 10 weeks. As well, TIDL sought out an all-female creative team to ensure they would have a balanced and cohesive point of view.
Photo courtesy of COCOYO
COCOYO Yogurt Stands Out with New Colorful Labels
Forget the all-too common white packaging in the yogurt case, GT's COCOYO, from the maker of the Kombucha brand, GT's Living Foods, debuted refreshed labels with a brighter and bolder look. COCOYO is crafted with raw young coconut meat and cultured to probiotic perfection, unlike traditional yogurt that is primarily based on dairy. This rich, creamy, and fully fermented coconut yogurt takes the digestion support and immunity-boosting benefits the company is known for beyond its beverage line, creating a complete and nutritious offering of probiotic diversity. The four flavors — Cacao, Pure, Raspberry and Vanilla — have been updated with vibrant packaging as a part of the line refresh. The new design reflects pops of color for each product and unifies the line with a modern, sleek shine. The coconut-based yogurt is made with simple, clean ingredients, no gums, no fillers, no emulsifiers, no stabilizers and no preservatives; and it contains 100 billion living probiotics per serving, the company reports.
Photo courtesy of Freshies
Refreshing Taste in a New Canned Tequila Seltzer
The Freshie brand, the first certified organic silver tequila seltzer, turned to Affinity Creative Group for its identity for this new beverage. The agency aimed to quickly convey the fun, lively and adventurous feeling of a south of the border vacation, while also communicating the use of genuine and pure ingredients. The challenge was to get all of the messaging to fit on a slim, 12-oz. aluminum can. The name itself, Freshie, embodies fun lively energy — so the Affinity design experts used bold typography, vibrant color and a memorable design. The brand name in itself personifies the vibe of Mexico. The expressive, colorful, translucent typography, combined with graphically depicted ingredients and effervescent bubbles completes the package. This new premium sparkling tequila seltzer, at 99 calories, all certified organic, gluten-free, non-GMO, sustainable farmed and distilled ingredients, has been launched in Chicago and other Illinois markets, with plans to expand distribution across the country soon.
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FEBRUARY 2021

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