\u003c/strong>\u003cem>Photo courtesy of Toppan Printing\u003c/em>\u003c/p>"},"type":"text","cl":"text pYiEHKaukX0"},{"key":"ecP4ehmydo7","type":"section","children":["ekNAEfn2E7o","e6Kb6t9qh4h"],"cl":"section"},{"key":"e7xKuzlGD49","content":{"text":"\u003cp>Systech, a solutions division of Markem-Imaje, offers UniSecure — authentication that works with existing barcodes and packaging. 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Eltronis, a specialist security printer, designed an irremovable holographic label that combines brand design with high-level security, including a unique, unreproducible code and serial number that enables verification online and via smartphones.\u003c/p>\u003cp>Pete Smallwood, business development manager for Eltronis, says, “We are increasingly seeing brands across many different sectors look at labels as a means to validate and protect their goods. Effective protection and authentication build confidence in a brand and enable it to stand out from the competition.”\u003c/p>\u003cp>The National Office of Vine and Vitivinicultural Products (ONVPV) in Romania used these labels to convey brand information and protect drinkers from potential counterfeits. 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This has proved very popular and already led to the annual volume used by winemakers more than doubling — and we expect this upward trend to continue,” says Dorin Ştefan DUŞA, general manager at ONVPV.\u003c/p>\u003cp>\u003cbr/>\u003c/p>\u003ch4>Cosmetics Packaging\u003c/h4>\u003cp>At the end of 2019, Netflix released the documentary series \u003cem>Broken.\u003c/em> An episode called “Makeup Mayhem” explored aspects of the underground world of counterfeit makeup manufacturing, drawing attention to the subject so consumers can hopefully catch on faster to counterfeit products and packaging. High instances of cosmetics fraud is confronting companies and manufacturers, but they are also inadvertently reinforcing the anti-counterfeit cosmetic packaging market. 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