nib mor Rebrand Brings Along New Packaging

Each visual element of the redesign is meant to differentiate the brand in the snacking chocolate category.

Candy maker nib mor will be debuting its newly redesigned logo and packaging for the first time at Sweets & Snacks Expo. The redesign aims to reinforce the company’s position as a crowd-pleasing snack for lower sugar, lower calorie organic dark chocolate with different toppings.

The modernized logo and eye-catching color palette of the packaging are intended to pop on store shelves and also convey a sense of fun while conveying the appetite appeal of the chocolate. Dollar sales of the brand's snacking bags were up nearly 30% in 2020 and its e-commerce sales increased by more than 50%.