Vernors: Michigan’s Favorite “Pop”

A look at the packaging of American’s oldest soft drink brand.

Packaging Past is a video series from Packaging Strategies that explores the history of packaging and reveal the stories behind the brand. Packaging Past is hosted by Kristin Joker, editor-in-chief of Packaging Strategies.

In this episode, we discuss the packaging evolution of Vernors.

If you have a question or a vintage package you’d like to tell us about, reach out to Kristin Joker at jokerk@bnpmedia.com.

Filmed on location at Knightsbridge Antique Mall in Northville, Michigan.

Gene Manwaring has been a vendor at Knightsbridge since it opened in 1996. His items can be found at booth #157. Gene has been buying and selling antiques since 1976 and specializes in antique advertising signs and packages. Contact him directly at gmanwaring@mi.rr.com.