Package of the Month
Hennessy Reveals New Look for its V.S.O.P Packaging
This sleek edition of Hennessy V.S.O.P represents the brand’s first packaging update in 10 years.
Hennessy, the world's best-selling cognac, has unveiled a striking new look for its Hennessy V.S.O.P packaging. This sleek edition of Hennessy V.S.O.P represents the brand’s first packaging update in 10 years, paying homage to Hennessy’s past and present while celebrating its drive for innovation and sustainability in the cognac category.
- Sleek Silhouette: Hennessy V.S.O.P’s iconic silhouette has evolved with an uninterrupted, harmonious line that traces the outside of the bottle. The result is a more elegantly subtle shape with a refined stature.
- Honoring Hennessy’s Know-How and Heritage: The revisited bras armé is engraved on the bottle, surrounded by two half circles. This new Hennessy V.S.O.P “shield” is a nod to the genesis of Hennessy’s oldest assemblage; the encounter between two visionaries, James Hennessy and the Prince Regent George IV of England.
- A Sustainable Top: The new bottle stopper unveils an elegant, sustainable cork made of natural wood which was sourced in Forest Stewardship Council (FSC)-certified forests to preserve the liquid.
- Redefined Design: The new Hennessy V.S.O.P design is embellished with luxurious and eco-friendly details such as blind embossing, streamlined branding, and non-coated paper for a softer touch.
To learn more about Hennessy, please visit hennessy.com.
courtesy of Hennessy
Ampacet Launches New Blow Molded PET Collection for Personal Care Products
Ampacet, a global masterbatch manufacturer, has announced the release of its new ‘After the Storm’ collection. Featuring vibrant hues reminiscent of the fleeting moments between a storm and rebuilding, the collection showcases a refreshing water droplet effect designed to boost shelf appeal for health and beauty, personal care, and home care products.
After the Storm collection begins with Aporic Purple and Brain Fog, reflecting the juxtapositions of an unclear state. People are emboldened and strengthened by memories of the past with Apriori, while Neuro Spark fuels creativity for the future. Cyber Leaf and Hypnautic urge consumers to embrace new lifestyles for improved mental and environmental health.
Designed for blow molded PET, After the Storm collection brings a refreshing new look to differentiate packaging and enhance shelf appeal for health and beauty products, cosmetics, and personal care items.
To learn more about Ampacet, please visit ampacet.com.
courtesy of Ampacet
Horseshoe Gin Enlists Smurfit Kappa to Produce New Gift Box Packaging
Horseshoe Gin, a small-batch distillery in Northern Ireland, has announced the release of new packaging for its signature 100% Irish dry gin. The brand enlisted the help of European corrugated packaging company Smurfit Kappa to produce a sophisticated yet youthful and forward-thinking packaging approach that reflected their unique brand character.
The team at Horseshoe Gin wanted a gin gift packaging solution that would boast a powerful presence and stand out on shelves. The drinks sector is highly competitive, with new brands popping up seemingly overnight, so it’s critical to grab the consumer’s attention immediately.
Horseshoe Gin’s distinctive diamond-shaped label is showed through a cut-out at the front of the box, which allows the bottle and the Horseshoe Gin brand to remain a key focus to catch the customer’s eye instantly. The box is also made up of 75% recycled fiber, which helps the brand appeal to the growing numbers of eco-conscious consumers without any quality loss.
“We’re really pleased with the striking colors, and the print quality is more than we could have asked for,” said Sam Dorman, Horseshoe Gin. “[Smurfit Kappa] managed to capture everything we were looking for from our new packaging, and we think it really reflects who we are as a brand.”