Package of the Month
BODYARMOR Announces Launch of Limited Edition Collector Bottles Featuring AR
Availability of the collector bottles is being staggered throughout the summer based on key calendar moments.
BODYARMOR Sports Drink has just announced a lineup of limited-edition collector bottles, several of which feature innovative augmented reality (AR) functionality for many of its athletes across the NFL, MLB, and more.
Among those receiving their own LTO bottles include record-breaking right fielder Ronald Acuña Jr., NFL superstars Joe Burrow, Christian McCaffrey, Bryce Young, CeeDee Lamb, NASCAR champion Ryan Blaney, and internet sensation Dude Perfect, best known for captivating the attention of their 90M+ fans daily via YouTube, IG, and TikTok while completing seemingly impossible trick shots.
The Alex Morgan inspired bottle is available now just in time for the 2024 Summer Olympics.
Each of these limited-edition bottles feature bespoke AR functionality focusing on each athlete. For example, Ryan Blaney’s bottle allows consumers to participate in a virtual pit stop experience, while Ronald Acuña Jr.'s bottle puts fans in a virtual home run derby, and the NFL bottles have fans participate in a digital combine where they can show off QB passes, route running, strength tests, and more. In addition, in the Dude Perfect game, the player tries to last as long as they can by bouncing a ball off of obstacles and aiming them at subsequent targets.
Availability of the collector bottles is being staggered throughout the summer based on key calendar moments. Below is a full calendar of the drops:
- Ryan Blaney: Available Now!
- Vlad Guerrero Jr.: Available Now!
- Ronald Acuña Jr.: Available Now!
- Alex Morgan: Available Now!
- Dude Perfect: July 15th
- NFL (Joe Burrow, CeeDee Lamb, Bryce Young and Christian McCaffrey): August 1st
The collector bottles follow the release of the brand’s latest product, BODYARMOR ZERO SUGAR, which features 100% real ingredients and zero sugar, carbs, artificial sweeteners, flavors or dyes.
Courtesy of BODYARMOR
Pringles Pops Out of the Can and Into the Bag with its First-Ever Puffed Snack
Pringles® are already out-of-this-world delicious, but now they're out-of-the-can and into the bag for a whole new way to enjoy the iconic crisps.
The snacking masterminds at Pringles are bringing flavor mastery to an entirely new format with its first-ever puffed offering — Pringles Mingles — a puffy, delicious and shareable snacking experience unlike any ever offered by Pringles.
New Pringles Mingles are crispy on the outside and light and airy on the inside for a melt-in-your-mouth tasting experience. Each bite-size puff mingles two mouthwatering Pringles flavors for a delectable palate adventure and boasts a bowtie-style shape inspired by Mr. P's signature look.
The new lineup is available nationwide in three delicious flavor varieties:
- Pringles® Mingles Cheddar & Sour Cream: Hints of buttery cheddar cheese seamlessly blend with creamy, tangy sour cream notes to create a harmonious savory and zesty flavor combination that will leave fans craving more.
- Pringles® Mingles Sharp White Cheddar & Ranch: Sharp, aged white cheddar cheese flavor meets zippy buttermilk and herb ranch notes, creating the perfect balance of cheesiness and tanginess in every munchable bite.
- Pringles® Mingles Dill Pickle & Ranch: Zesty dill pickle mingles with buttermilk and herbaceous ranch notes for a tantalizing and craveable flavor experience.
“Our iconic Pringles can is part of our identity — and it's not going anywhere — but we're always looking for new ways to innovate and satisfy our fans' latest cravings,” said Mauricio Jenkins, U.S. marketing lead for Pringles. “This puffy, airy snack not only gives fans a new way to experience Pringles, but its easy-to-share packaging creates a new way to enjoy their favorite snack with friends and family, whether munching at home for movie night, at a party or on-the-go.”
Be on the lookout for new Pringles Mingles this October at retailers nationwide. Visit Pringles.com for more information.
Courtesy of Pringles
SmartSweets Modifies Packaging, Upgrades Recipe Based on Consumer Feedback
SmartSweets, the original better-for-you, low-sugar candy brand, announced an upgrade to its top-selling flavors. Sweet Fish, Sourmelon Bites, Sour Blast Buddies, and Peach Rings now deliver juicier and fruitier flavor, softer and fresher texture, brighter and bolder colors, and extra sour power on the sour candies, according to the brand. All of the flavors continue to provide up to 92% less sugar than traditional candy, with no artificial sweeteners, no added sugar, and no sugar alcohols.
The new recipe represents months and months of recipe testing and consumer feedback. The company's goal was to deliver a candy that was unequivocally preferred to the existing formula, which was confirmed through rigorous consumer testing.
“Since our launch in 2016, SmartSweets has led the better-for-you candy industry through our relentless commitment to innovation and our dedication to our community,” says Tara Bosch, founder of SmartSweets. “This recipe evolution is a testament to our community's invaluable feedback and is a game-changer in meeting the evolving preferences of the broadest range of candy lovers while delivering on our promise to Kick Sugar, Keep Candy.”
The redesigned packaging features a "New & Improved" badge, setting the stage for a new chapter of growth for the brand. The new formula also extends to other new flavors launched just this year, including Tropical Sours and Barbie x SmartSweets Pink Lemonade Dream Gummy Candy. The revamped candy is available for purchase in stores nationwide and online at SmartSweets.com.
