Package of the Month
Fever-Tree Unveils New Packaging for Premium Cocktail Mixers
Fever-Tree’s signature silver logo and tree are featured on the new product packaging to drive home the recognizable brand.
Fever-Tree, the world's number one premium brand for simple mixed drinks, has launched a new range of cocktail mixers expertly crafted to elevate two of the most popular cocktail mixers in the United States – the Bloody Mary and the Margarita. The brand's pioneering approach for putting quality, taste and choice back into the mixer aisle now sees expansion beyond carbonated offerings with the release of Fever-Tree Classic Bloody Mary and Fever-Tree Classic & Light Margarita.
The packaging featured on these new products aligns with the core Fever-Tree brand, giving them a premium look while also not standing out too much. Fever-Tree’s signature silver logo and tree are featured on the new product packaging to drive home the recognizable brand when on-shelf next to competitors. The packaging also displays “perfect serve” recipes on the bottle, making it even easier to mix up a cocktail in the comfort of your own home.
"We know our customers are looking for a delicious cocktail mixer that they can easily recreate their favorite bar order with the premium liquor of their choice, said Emma White, Brand Director. “Our new Bloody Mary and Light & Classic Margarita mix are the delicious and authentic answer to that quest with the added benefit of the quality and taste that they've come to expect from Fever-Tree products."
courtesy of Fever-Tree
American Brew Crafts Unveils Sleeved Packaging for Blockbuster Beer
American Brew Crafts Pvt. Ltd., a modern-day independent brewing company making the highest quality products with the best ingredients, has introduced a fresh new look for its flagship Blockbuster beer. The new sleeved packaging comes in vibrant colors and designs, and the sleeve is made from a high-quality resin that enhances the packaging’s look and feel, while also protecting the product from sunlight and retaining the flavor. The sleeves help maintain beverage quality and hold the label in place, and they can also be recycled to generate zero waste.
For Blockbuster Beer consumers, the sleeved packaging offers a unique and exciting way to enjoy their favorite brews while also supporting a sustainable and eco-friendly practice. The new sleeved packaging features a modern design that will make Blockbuster Beer bottles stand out on shelves and in refrigerators, and with its bold flavors and now sustainable packaging, Blockbuster Beer is sure to remain a favorite among beer lovers for years to come.
In addition to the new packaging, the company has also implemented a number of initiatives to reduce its environmental impact, including using renewable energy sources in its brewing process and sourcing all ingredients locally.
courtesy of Brewer World
Smirnoff ICE Unveils New Old-School Packaging
Smirnoff ICE is reimagining what it means to be a classic, starting with a modern redesign showing up in a new nationwide campaign, alongside a star-studded roster of new celebrity partners and fresh new packaging.
Starring comedian Trevor Noah, a series of seven new TV spots pair the actor and host with a supporting cast of experts in their own right ― like social media star LeJuan James, DIY home and lifestyle influencer Kayla Simone and attorney and personal finance expert Erika Kullberg.
The beverage company will take center stage this summer, throwing it back to the late ’90s, early 2000s with a celebration of old and new with the energy of an era that continues to have a lasting impact on modern culture.
“More than two decades ago, Smirnoff ICE made history as one of the first flavored malt beverages and has been challenging the status quo ever since,” said Lisa Lee, Smirnoff ICE brand director, in a statement. “Now, 23 years later, we look better than ever with the same great taste people know and love. Add the excitement of new partnerships with Live Nation, Warner Music Experience and Billboard to engage to engage our fans like never before, and we’ve got a lot to celebrate.”