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Pearl Milling Co. Packaging

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Brand packaging that empowers

Aunt Jemima Rebrands as Pearl Milling Company

PepsiCo, Inc. announced the debut of Pearl Milling Company, the new name of the pancake mix and syrup varieties previously found under the Aunt Jemima brand, arriving in June 2021. Though new to store shelves, Pearl Milling Company was founded in 1888 in St. Joseph, Mo., and claims to be the originator of the iconic self-rising pancake mix that would later become known as Aunt Jemima. The Quaker Oats Company purchased the Aunt Jemima brand in 1925 and updated its image over the years in a manner intended to remove racial stereotypes that date back to its origins. In June 2020, the company announced it was transitioning from the Aunt Jemima name and likeness on packaging and pledged a $5 million commitment to support the black community. Pearl Milling Company says it will also announce the details of a $1 million commitment to empower and uplift black girls and women, inviting the community to nominate non-profit organizations for an opportunity to receive grants to further that mission.

Photo courtesy of PRNewsfoto/PepsiCo, Inc.

Photo courtesy PRNewsfoto / The J.M. Smucker Co.
The Jif Brand Unveils its Latest Peanut Butter Innovation
The Jif Brand announced plans to launch the Jif Natural Squeeze Creamy Peanut Butter Spread, which is currently available online and at select retailers. The new product is intended to be easy to use for the whole family and to accurately measure the correct portion of peanut butter for recipes, cookies and smoothies, and more. Made with five ingredients and 90% peanuts, the Peanut Butter Spread contains no preservatives or GMOs. Jif Natural Squeeze Creamy Peanut Butter Spread comes in a multi-serve 13-oz pouch. The new product was included in the "Gladiator" commercial, which launched nationally. The campaign includes 15-, 30- and 60-second ad spots that highlight how the peanut butter can be enjoyed without the use of a spoon.
Photo courtesy of PRNewsfoto / Rémy Martin
Celebrate Music Culture with Rémy Martin
Paying homage to the sounds that stemmed from two influential decades in music, Rémy Martin announced a limited-edition VSOP bottle inspired by the design first commercialized in the 80s and 90s. The refreshed design with gold detailing pays tribute to the musical excellence of mixtape culture and invites a “rediscovery of cognac's timeless elegance.” Rémy Martin says its legacy of celebrating communities and excellence in the global music scene continues with the release of the VSOP bottle design. Additionally, the Rémy Producers series honored the exploration of new sounds from local level artists and created a platform for music producers. This program provided these emerging artists with mentorship from industry leaders, including Grammy-award winning talent. The limited-edition Rémy Martin VSOP is available for purchase in select states and online retailers at a SRP of $50.
Photo courtesy of Ardagh Group
Absolut Movement Bottle Celebrates and Encourages Inclusivity
Ardagh Group has produced Absolut’s latest limited-edition vodka bottle “Absolut Movement,” which aims to inspire people to connect in celebration of inclusivity. The frosted blue glass bottle features an upward spiral design of 16 swirls, symbolic of the never-ending cycle of change. The swirling spiral harnesses positivity and its upward movement represents collective progression. Ardagh brought together design teams from the UK, Germany and Sweden to create the bottle from a design by Swedish design agency Frankenstein Studio. The bottle also features labels with empowering phrases such as “Stand Out,” “Unite As One,” “March Forward” and “Shift Views,” encouraging diverse voices to connect as one. All bottle sizes, 700ml, 750ml and 1L, have been produced at Ardagh Group in Limmared, Sweden. Recycled content has been used in the bottles.
Photo courtesy of MPL'Beauty
Deodorant Packaging Goes Plastic Free
Tom’s of Maine announced that its Natural Strength deodorants is switching to 100% plastic-free packaging. The aluminum-free deodorant will be offered exclusively in paper packaging. The company adds that its also adding a Sensitive offering made with hemp seed oil and natural fragrances to be sold exclusively at Target. The company expects the transition to start reducing its plastic waste by more than 60 tons this year alone. Last year, the company introduced a recyclable toothpaste tube, and it says that all of its full-size toothpaste products will use the recyclable tube by the end of 2021. Its natural bar soaps will also move to 100% recyclable paper packaging this year.

Package of the Month background illustration by bgblue / DigitalVision Vectors via Getty Images

March 2021--•--packagingstrategies.com

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