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Smirnoff Ice can and bottle

Award-Winning Brand Redesign: Smirnoff Ice

Shang Wu and Nei Valente of Design Bridge & Partners explain how the company approached a brand redesign for Smirnoff Ice in the face of an ever-evolving beverage space.

Podcast

GUESTs:

Shang Wu

Client Director, Design Bridge & Partners

Nei Valente

Creative Director, Design Bridge & Partners

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Shang Wu
Nei Valente

Courtesy of Designalytics

Norwegian Cruise Line’s reusable serveware for in-room breakfast. The breakfast tray is on a bed

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