Features
BRAND PACKAGING — REDESIGN:
Hostess Uses Consumer Testing to Revamp Logo and Packaging
The producer of sweet snacks has modernized its look and feel to enhance appeal with new consumers while engaging current patrons.
Podcast:
Award-Winning Brand Redesign: Smirnoff Ice
Shang Wu and Nei Valente of Design Bridge & Partners explain how the company approached a brand redesign for Smirnoff Ice in the face of an ever-evolving beverage space.
Foodservice:
Sustainability On-Site and To-Go
Several companies are stepping up to the plate when it comes to providing eco-friendly foodservice packaging — from compostable window and sandwich boxes to cruise line breakfast serveware made with recycled materials.
Robotics:
Diverse Improvement
As companies embrace automation, the advancement of robotic solutions in packaging has become a top priority.
Departments
NEW PACKAGES —
PACKAGE OF THE MONTH:
all® free clear Boosts Packaging Accessibility with NaviLens Technology
NaviLens smart codes will be located on the front of all® free clear MIGHTY PACS® Original, which are pre-measured unit-dose detergent pacs that provide added convenience on laundry day.
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