Sleek, Bouldered Bottle Design Pays Off for Vodka Brand

Canada’s Aupale Vodka gets a distinguished design that’s as cool as ice.

Edited by Derrick Teal

Aupale crafted from the Canadian corn and North American glacier spring water, Aupale vodka was influenced by the wild beauty of northeastern Quebec. The brand team wanted the unique Aupale experience to start with a one-of-kind package, so it partnered with Berlin Packaging’s in-house design division, Studio One Eleven, to create a bottle as distinguished as the product itself.

Studio One Eleven’s industrial designers brought the brand team’s vision to life, commissioning an artist to hand-sculpt icy rocks that are inspired by the hidden glacier from which Aupale sources its water. The sculpted pattern catches the light to evoke a beautiful Canadian winter, and it was carefully optimized for manufacturability without losing its impactful design. The design complements the opalescent bottle’s classic silhouette, curves and embossed branding. A screw-top closure allows consumers to re-use the eye-catching bottle over and over again.

According to Aupale co-owner, Matthew Terriaca, “The brand has taken off quicker than we expected. We reached almost double our forecasted sales for Q4 2020, and we've already expanded beyond Canada into the U.S. and EU. We're getting great feedback from customers who love the elegant and premium bottle, along with the great-tasting product inside! The package is also excellent for the hospitality industry because it's easy to grip and pour. The design really has the best of both worlds — functionality and aesthetics.”

May 2021--•--packagingstrategies.com