Common Trends
Sustainability and ease of use have been two key areas of focus in the personal care packaging market.
By Bobby Douglas


Personal care and beauty packaging can be a challenging market to grasp due to the vast variety of products consumers use on a daily basis. Lotion, toothpaste and shampoo, for example, all fall into the same consumer category, but the packaging for each of these products is subject to a different set of requirements.
Despite this though, many broader packaging trends, like sustainability and ease of use, can be seen across all types of personal care products. As a result, the personal care packaging sector has heavily focused on making packages more eco-friendly, while also keeping consumer convenience in mind. Learn more about some innovations in personal care packaging below.
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TriMas Packaging Launches New Foaming Pump
TriMas Packaging, the largest operating group of TriMas, recently announced that it has added to its breadth of commercially available, fully recyclable, all-plastic dispensers with the launch of a new foaming pump under its patented Singolo™ product line.
The new foaming dispenser offers a sustainable alternative to traditional pump designs by incorporating an innovative polymeric spring, replacing a conventional metallic spring, thereby facilitating direct recyclability. While maintaining a familiar look, feel and smooth actuation for ease of use, the foaming dispenser is fully customizable with various neck sizes, head shapes and colors. Importantly, it also accommodates different liquid viscosities and container designs.
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The new dispensers can be customized when it comes to size, shape and color.
Courtesy of TriMas
Approved by the Association of Plastic Recyclers (APR), this versatile foaming dispenser is ideal for a wide range of beauty, personal care and home care applications, including hand soaps and body washes, hair care products and kitchen soaps. The Singolo foamer pump is made solely from recyclable plastic materials, providing consumers with excellent dispensing performance, while also making it post-consumer recyclable (“PCR”) ready. TriMas Packaging’s Singolo product line includes PCR-ready dispensers ranging from 2 cc to 4 cc, in addition to the new Singolo foaming dispenser with functionality in the 0.8 cc to 1.5 cc range.
“At TriMas Packaging, we are dedicated to advancing sustainability across all aspects of our packaging solutions, and our fully recyclable Singolo product family of dispensers exemplifies our commitment to this effort,” said Fabio Salik, TriMas Packaging Group President. “As a leader in innovative packaging solutions, we prioritize designs that benefit our customers and the environment. This new Singolo foaming dispenser, with its outstanding performance and wide-ranging compatibility, enables our customers’ brand owners in beauty, personal care and home care to deliver exceptional consumer experiences while meeting their sustainability goals.”
TriMas Packaging’s new foaming dispenser debuted at the Paris Packaging Week trade this past January, and it was showcased alongside the company’s extensive portfolio of innovative and sustainable dispensing and closure solutions for beauty, personal care and cosmetic applications.
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Neopac Wins Hungaropack Award for Sustainable Toothpaste Tube
Neopac, a global provider of high-quality packaging and dosing applications for pharma, beauty and oral care, earned a HUNGAROPACK 2024 Award from the Hungarian Association of Packaging & Materials Handling. The accolade recognizes Neopac’s innovative Polyfoil® MMB mono-material barrier tubes, which are utilized for Colgate’s toothpaste brand, Elmex.
HUNGAROPACK, established in 1967, is a premier event in the Hungarian packaging industry, celebrating advancements that champion sustainability, innovation, and quality. The 2024 competition saw 55 entries from over 30 companies across consumer, collection, and transport categories, with only six winners selected. Neopac’s recognition underscores its leadership in developing cutting-edge, sustainable packaging solutions.
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Neopac’s Polyfoil® MMB tubes offer pharma-grade protection in addition to user-friendliness.
Courtesy of Neopac
Neopac’s award-winning Polyfoil® MMB mono-material barrier tube is a groundbreaking combination of pharma-grade product protection, user friendliness and appealing aesthetics. Neopac’s Polyfoil® MMB tubes can reduce packaging carbon footprints by up to 38% compared with traditional laminated tubes.
Provided with pharma-grade contact layers, the tubes offer ample product protection and compatibility with a diverse array of formulations. The patented tube is made possible through a first-of-its-kind adhesive laminated process — a contrast to the existing blown film and extruded film solutions adopted by big oral care brands. The advantages: advanced barrier and aesthetic options in the tube body. The tube’s shoulder and cap are made with low MFI HDPE and just 2% foreign material.Thanks to the company’s advancements in materials science, Polyfoil® MMB accomplishes these goals while maintaining the attractive printing and decorative options for which Neopac’s conventional Polyfoil® tubes are known. The solution is fully ready for recycling in PE rigid streams; in fact, this tube-cap combination was the first of its kind to receive full technology & product approval from the EU’s discerning RecyClass sustainability verification organization as well as US APR Critical Guidance.
“We are proud to have our Polyfoil® MMB tubes for Colgate recognized at HUNGAROPACK 2024,” said Martina Christiansen, Director Sales Tubes at Neopac. “This award highlights our dedication to delivering innovative, sustainable packaging that meets the highest standards of both performance and sustainability.”
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Neopac’s Polyfoil® MMB tubes offer pharma-grade protection in addition to user-friendliness.
Courtesy of Neopac
FASTEN Wins Gold Pentaward for Sustainable Personal Care Packaging
FASTEN Packaging, an IBG (Innovative Beauty Group) company and leading global beauty solutions provider, won a prestigious Gold Pentaward for its packaging concept, ONE, which seamlessly integrates design and sustainability. This recognition highlights the company’s commitment to pushing the boundaries of beauty packaging design. The winners were announced at a Gala Ceremony in London last October.
Founded in 2007, the Pentawards is a leading global platform for packaging design, recognizing excellence in innovation and providing inspiration to the global packaging community. This year’s 18th annual Pentawards competition received more than 2,000 entries from 62 countries worldwide.
ONE’s design embodies a seamless fusion of sustainability and innovation. In an era where eco-consciousness is paramount, ONE eliminates the need for separate parts, like caps, and reduces material waste by utilizing a single mono-material — polypropylene (PP) — that ensures easy recycling.
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ONE’s mono-material design allows for easier recycling.
Courtesy of FASTEN Packaging
The option to use post-consumer recycled (PCR) materials further reinforces ONE’s commitment to sustainability. Its design aligns with the European packaging directives, ensuring compliance with current environmental regulations. Additionally, ONE features a neck specifically designed to prevent residue buildup, enhancing both functionality and the user experience.
In terms of branding and aesthetics, ONE provides an array of unique opportunities. The light-colored design ensures easier detection during recycling, while the in-mold embossed logo reduces ink usage, adding a layer of sustainability without compromising brand visibility. Its sleek, modern appearance appeals to both eco-conscious consumers and those drawn to minimalist design.
With the option for direct printing and a universal shape that’s ready for market, ONE offers brands the flexibility to showcase their identity while emphasizing their environmental commitment.
“Winning this award is a testament to our team's dedication to creating packaging solutions that keep pushing the limits of what is possible in beauty, both aesthetically and environmentally,” said Ilja Zutt, Managing Director of FASTEN Packaging. “ONE is a perfect example of how innovation can simplify processes, reduce environmental impact, and still deliver an aesthetically pleasing design that meets the needs of today’s customers.”