Package of the Month
Limited-Edition Holiday Packaging
Lärabar and Paper Culture Team Up to Introduce Nature-Inspired Holiday Collection
Lärabar has teamed up with stationery company Paper Culture to create original pieces of artwork that will appear on select Lärabar packaging for a limited time. The new holiday packaging will be available in four unique designs on Lärabar’s most indulgent flavors including: Chocolate Chip Cookie Dough, Peanut Butter Chocolate Chip, Mint Chip Brownie and Peanut Butter Cookie.
“This holiday season we wanted to highlight our most decadent Lärabar flavors so shoppers can spot their favorite snack anywhere,” says Kate Herbert, brand experience manager for Lärabar. “We partnered with Paper Culture because of our shared values and together we created beautiful designs that are authentic to our brands. We are so excited to introduce these designs to our fans as they indulge in the delicious treats.”
The original holiday designs will be extended to curated stationery and greeting cards available for purchase at paperculture.com.
Courtesy of Lärabar
Jabil Packaging Solutions Offers Sustainable, eCommerce-friendly Wipes Packaging
Jabil Inc. announced its reinvention of the wipes container. FusePack wipes packaging combine features of multiple packaging substrates, leveraging the best elements of rigid and flexible components. The lightweight but strong package is more sustainable and e-commerce-friendly than the alternatives. Cracking/opening in the harsh transit conditions of e-commerce — the flexible yet strong pack can withstand the shocks, vibrations and temperature changes of ecommerce fulfillment. FusePack is also hermetically sealed, extending shelf life and eliminating leaking.
“Cleaning and sanitizing wipes have been steadily rising in popularity and since 2020, they’ve truly become a household staple,” says vice president of technology Ayana Johnson for Jabil Packaging Solutions. “While wipes have become an essential part of our lives, traditional wipes canisters are incredibly bulky, using an excessive amount of plastic while tending to lose moisture, causing decreased shelf life. As home delivery has taken off, we’ve seen traditional canisters struggle with the bumps, shocks and vibrations of shipping directly to consumers. These factors drove us to reinvent the wipes container with FusePack packaging.”
Courtesy of Jabil Packaging Solutions
ProAmpac Launches Water-Resistant Curbside Recyclable Paper Mailer
ProAmpac, a leader in flexible packaging and material science, announced the launch of its ProActive Recyclable Paper Mailers.
These curbside recyclable mailers have up to 70% lower water absorption versus a standard kraft paper mailer. Utilizing a robust paper, ProActive Recyclable Paper Mailers ensure protection of the package during transit.
“This new paper mailer offers the water resistance required to ensure that goods arrive at their destination as intended, as well as being curbside recyclable through paper recycling streams,” explains Brent Wise, sales vice president for ProAmpac.
ProActive Recyclable Mailer includes an elegant side seam construction that provides opportunities for sleek branded graphics, appearing much less industrial than center seamed traditional paper mailers. The sealed top can have single or dual closure options that prevent product intrusion, but also includes an easy open tear strip for consumers to ensure goods arrive without tamper.
Courtesy of ProAmpac
Malibu Extends Summertime Vibes With Launch of Malibu Cocktails in a Can, Made With Natural Flavors and Real Caribbean Rum
Malibu introduces Malibu Cocktails in a Can, a new range of canned cocktails made with natural flavors and the brand's signature real Caribbean rum. As the ready-to-drink category continues to grow year-over-year* Malibu Cocktails in a Can offer consumers the opportunity to bring their favorite drinks — and that summertime vibe — to any get-together, no matter the season. Available in Piña Colada and Strawberry Daiquiri, these convenient, on-the-go drinks provide fans with that great Malibu taste without the fuss.
“We're offering our consumers even more options within the growing ready-to-drink category, especially as they continue to meet with friends on-the-go, as well as outdoors, and are looking to bring their favorite cocktails along with them,” says Reshma Dhati, brand director of marketing, Malibu, Pernod Ricard USA. “As the weather cools down, the new Malibu Cocktails in a Can let people sip in that sweet summer vibe (and our classic Caribbean rum) season to season, now in convenient ready-to-enjoy form.”
*BevAlc Insights. (n.d.). BevAlc Insights’ Top Predictions for Fall 2021 Sales.
Courtesy of Pernod Ricard USA
Stone Brewing Taps Co-Packer NuZee to Introduce Coffee at Breweries Nationwide
NuZee, a leading co-packing company for single-serve coffee formats, announced its first craft brewery partnership with Stone Brewing, one of the largest craft brewers in the United States. NuZee recently partnered with Stone Brewing and provided roasted coffee for the brewing company's new ground coffee blend, Xocoveza Tres Leches, which is now available at all Stone Brewing Tap Rooms and Bistros nationwide. Also available now, beer enthusiasts can enjoy the holiday-inspired Stone Xocoveza Tres Leches, a craft stout brewed with coffee, chocolate, cinnamon, nutmeg, vanilla and Pasilla peppers.
Produced and manufactured by NuZee, the new Stone Xocoveza Tres Leches ground coffee blend features single origin Mexico Dark Roast 100% all-natural Arabica coffee with a proprietary flavor blend designed to replicate Oaxacan hot chocolate. The inspiration comes from the annual holiday release of Stone Xocoveza, this year's version an especially decadent Stone Xocoveza Tres Leches. Just like the ground coffee, the new craft stout combines the flavors of Oaxacan hot chocolate and Tres Leches treats in an imperial stout that's smooth, creamy and intensely indulgent.
Courtesy of NuZee