Package of the Month
Ithaca Hummus Releases First-of-its-Kind, Kid-Friendly Hummus in Portable, Squeezable Pouch
Adding to its existing lineup of cold-crafted hummus options, Ithaca Hummus creates Ithaca Squeeze to provide a mess-free, on-the-go snacking solution.
Ithaca Hummus, known for its fresh ingredients and bold flavors, gives snack time a tasty upgrade with the launch of new travel-friendly snack, Ithaca Squeeze. Rolling out on to select grocery store shelves now, squeeze on the flavorful, craveable fun with a delicious boost of plant-based protein for a filling snack both kids and parents will enjoy.
Ithaca Squeeze is the first hummus product to come in a pouch for kids, offering a protein-packed, gut-friendly and wholesome snack for kids and adults alike. Available in three flavorful varieties, Plain, Beet, and Red Pepper, Ithaca Squeeze packs powerful flavor in a convenient, portion-controlled 3oz pouch with 5g of fiber and 7-8g of plant-based protein, to take with you.
courtesy of Ithaca Hummus
Hefty Releases Pumpkin Spice Trash Bags
Year after year, people return to the scent of pumpkin spice to evoke all the warm and fuzzy fall feelings. With lattes, treats, and candles galore, it might seem that there is no place else for the fall scent to show up. Challenge accepted. Hefty is taking this fall obsession to new heights with the latest, greatest, and most unexpected pumpkin spice offering yet: Cinnamon Pumpkin Spice Ultra Strong Trash Bags.
"At this point, pumpkin spice is a cultural phenomenon. We wanted to combine that beloved scent with the strength, odor-control, and reliability consumers know and love from Hefty for a truly unexpected and delightful fall offering," said Colleen Peters, senior brand manager at Reynolds consumer products.
courtesy of Hefty
Vegan KitKat Test Success Leads to Europe-Wide Launch
The new KitKat V was developed by chocolate experts at Nestlé's confectionery research and development center in York, UK, the original home of KitKat. Louise Barrett, head of the Nestlé confectionery product technology center in York, says: "Last year, we took the decision to produce KitKat V in our R&D production facilities so we could bring the product to the shelves much faster and test with our consumers. The response from consumers was overwhelming, and we are now excited to launch it at a much wider scale."
Over its full lifecycle from farm to consumer, KitKat V has an 18% lower carbon footprint compared to a standard milk chocolate KitKat. This is thanks to the change of recipe to fully plant-based ingredients. The lower carbon footprint has been certified by the Carbon Trust.
courtesy of Nestlé
Newman's Own Debuts New Packaging Featuring Personal Stories of Children It Supports
Newman's Own, the food and beverage company founded by actor, racecar driver, and philanthropist Paul Newman that gives away 100% of profits to help children, today announced it is putting the faces and personal stories of children it supports through its grantee partners on its packaging for the first time, starting with children who have attended SeriousFun Children's Network (SeriousFun) camps. SeriousFun, also founded by Paul Newman, is a community of free, adaptive summer camps for kids with serious illnesses. The change is part of a modern new packaging rollout for the brand, to help it stand out to new and existing customers on shelves.
Clayton from North Carolina, siblings Gabe and Angelica from Florida, Sophie from Ohio, and siblings Sarah and Akeem from New York will be among the first beneficiaries featured on select Newman's Own products, beginning with fan favorite pizzas, including Thin & Crispy Uncured Pepperoni, Thin & Crispy Four Cheese, and Thin & Crispy Margherita.
Since Paul Newman opened the first SeriousFun camp in 1988, SeriousFun has delivered more than 1.5 million life-changing experiences to children living with more than 100 different medical conditions and their families, from 50 countries, totally free of charge. The camps are designed with adaptations and medical support for kids with different abilities so that nothing is off limits, and the campers can find connections with others with similar illnesses.
courtesy of Newman’s Own
America’s Favorite Sundae Cone, Nestlé Drumstick, Cools off the Competition with Redesign
The brand team at Dreyer’s Grand Ice Cream determined that they needed to refresh the brand, bring its values and personality to life, drive differentiation, and tap into the strong emotional connection consumers have with the brand. They called on creative agency, Chase Design Group, to work with them on this icon in the ice cream category and leader in the $3.6 billion all-family snack category.
“We looked for ways to break through the sea of blue by strengthening the assets the brand could own and focusing on its values: adventurous, original and energetic,” says Melinda Turner, senior account director, Chase Design Group. Unique pattern illustrations, customized for each flavor/texture/coating, help highlight the adventurous eating experience. The iconic logo was maintained but positioned in an upward angle on the package to bring more energy to the brand. Vibrant product photography, more authentic to the product experience and secondary typography were designed to reinforce the bolder appearance and enhance appetite appeal.
“While the blue background color was a critical part of the Drumstick brand and category cue, we moved beyond to differentiate it with photography, texture, patterns, and clever copywriting that defines the unique aspects of the eating experience,” says Jon Arriaza, senior design director, Chase Design Group. To further distinguish the various flavors, colorful, bold, simple repeat patterns that highlight the new cone illustrations were developed for the inner wraps. “The new brand design system was then applied across the spectrum including merchandising and digital assets resulting in a fun, playful experience from shelf to consumption,” he adds.