Package of the Month
ProAmpac Provides Recyclable Packaging to Divilly Brothers' Chilled Cooked Meats
ProAmpac’s FibreSculpt gives Divilly Brothers a sustainable option that maintains the freshness and quality of their products.
Courtesy of Divilly Brothers
This alliance reflects both companies’ shared commitment to delivering high-quality products in more environmentally responsible packaging.
ProAmpac, a global leader in flexible packaging and material science, recently announced its collaboration with Galway-based Divilly Brothers to introduce ProActive Recyclable® FibreSculpt to the Irish chilled cooked meats market. This alliance reflects both companies’ shared commitment to delivering high-quality products in more environmentally responsible packaging.
Divilly Brothers, renowned for its heritage in crafting premium cooked and sliced meats, is taking a bold step forward with the launch of its new no added nitrite ham range. By adopting FibreSculpt, the company is significantly reducing plastic use while maintaining product protection, freshness, and a premium appearance on the shelf.
“Quality has always been at the heart of what we do,” says, Peter Divilly, managing director at Divilly Brothers. “Partnering with ProAmpac to introduce this recyclable, fiber-based packaging enables us to underscore our environmental commitment while ensuring the freshness our customers value.”
The new packaging is being debuted alongside Divilly Brothers’ new No Nitrite Added Ham range.
Courtesy of ProAmpac
ProActive Recyclable FibreSculpt is a high-barrier, fiber-based solution for thermoforming applications, including chilled cooked meats, cold cuts, sliced cheese, and fish. Compliant with OPRL guidelines and containing over 90% fiber content, FibreSculpt is curbside recyclable in both the UK and Ireland, helping brands advance their circular economy goals while providing a distinct point of differentiation in the marketplace.
“Working with Divilly Brothers to launch FibreSculpt in Ireland — and doing so alongside the debut of their no added nitrite ham — demonstrates how performance and environmental responsibility can go hand in hand,” says Adam West, product development engineer at ProAmpac. “This technology delivers operational efficiency, product shelf life, and strong consumer appeal — without compromising recyclability.”
Learn more about ProAmpac’s sustainable solutions here.
Rawito Opts for Paper-Based Packaging for Ice Cream in Lieu of Plastic
one.five, the Hamburg-based provider of sustainable packaging solutions developed through the use of modern AI technologies, is packaging the vegan premium ice cream varieties of the Czech organic ice cream brand Rawito with Hazelsun, a paper-based barrier packaging made from agricultural by-products.
Hazelsun is fully recyclable in the wastepaper stream and reduces CO₂ emissions by up to 37 percent compared to conventional mono-plastic packaging.
The Hazelsun barrier packaging, which consists of more than 90% paper, provides the ice cream producer with regulatory compliance, enables rapid market entry, is scalable, and at the same time guarantees the highest product quality and shelf life.
“Our mission is to create ice cream indulgence at the highest level of quality, in harmony with nature. Our vegan ice creams are BIO-certified to European standards,” says Ondřej Horáček, CEO of Rawito. “Because packaging makes a decisive contribution, a 100% circular solution was important to us long before new reforms. With Hazelsun from one.five, we have not only improved our CO₂ footprint, but also combined our design ambitions with efficient, economical production.”
“Ice cream is one of life’s little pleasures — but conventional packaging has rarely been sustainable so far,” said Phillip Esser, Head of Business Development at one.five. “With Hazelsun, we ensure that the quality and taste of vegan ice cream are preserved through our barrier packaging. At the same time, we enable our customer Rawito to launch a truly circular product that benefits both the environment and ice cream lovers.”
Courtesy of one.five
New Pet Food Pouch Boasts Food-Contact Compliance, Advanced Recycled Content
Dow, Zermatt, and Nature’s Variety have announced the launch of a new pet food packaging solution that is designed for recyclability and incorporates recycled content from advanced (also known as chemical) recycling.
This innovative product — already on the shelves in Spain, France, and Portugal — marks a significant step forward in sustainable packaging for the pet food industry with multiple aspects of circularity in a single item.
The collaboration between Dow, Zermatt, and Nature’s Variety brings together leaders in material science, packaging innovation, and premium pet food.
Dow provides innovative solutions that support manufacturers and brands in achieving their sustainability and performance objectives. Zermatt specializes in creating high-performance sustainable packaging solutions for a diverse range of applications. Nature’s Variety, a leading European pet food brand, is committed to providing high-quality, natural pet food products for dogs and cats.
Innovation that proactively enables more sustainable pet food packaging
This innovative new pouch, specifically designed for Nature’s Variety pet food products, is a result of simplifying the former multi-material structure (PET/PE) into a mono-material PE film structure aligned with anticipated design for recyclability (D4R) standards from The European Committee for Standardization (CEN).
The D4R structure also incorporates recycled content from advanced recycling using an ISCC Plus-certified mass balance credit approach. This is an important step to enable the safe use of recycled plastics into food contact and other contact-sensitive applications, providing consumers with peace of mind on food safety while also reducing reliance on virgin resources and advancing a circular economy for food packaging.
Today, the Nature’s Variety pet food pouch includes 10% recycled content [mass balance approach] and can help comply with the 2030 target required by the EU’s Packaging and Packaging Waste Regulation (PPWR) for contact-sensitive packaging. The brand’s medium-term goal is to reach 30% recycled content by 2030.
