Package of the Month

GoodPop Announces Launch of First Beverage Offering

Mini Cans offers families a wholesome and refreshing beverage without any added sugars, sweeteners or flavors.

GoodPop^®, the award-winning, better-for-you frozen treat brand that exists to do good in the world, is taking its mission to a new category with the launch of its first beverage, Mini Cans. Made with just real fruit juice and sparkling water, the new line offers families a wholesome and refreshing beverage without any added sugars, sweeteners or flavors.

Available in three flavors — Fruit Punch, Orange, and Lemon Lime — Mini Cans come in smaller-sized, 7.5 ounce cans making them a perfect lunchbox staple for kids of all ages. With 61% of children in the U.S. drinking at least 1 sugary beverage each day, GoodPop’s no added sugar Mini Cans provide them with a healthier alternative to other sugar-laden juice boxes, sodas, and flavored waters. Adults and parents will also find the bubbly and juicy beverage, with only 6g of total sugar or less, a flavorful addition to their own refreshments.

“Here at GoodPop we’re enabling families to make better and healthier choices by cleaning up and innovating in categories that typically have lots of sugar — from ice cream and freezer pops to now beverages,” said Daniel Goetz, CEO and Founder of GoodPop. “Not only do our Mini Cans have much less sugar than the juice boxes and sodas we’re used to seeing in lunch boxes and coolers, we’re also proud that they are more sustainable by coming in a recyclable can format.”

Mini Cans are also a sustainable choice with plastic-free, BPA-free and recyclable packaging. GoodPop became the first plastic neutral product certified food brand via 4ocean in April 2023. Together they will work to remove 500,000 pounds of plastic from the ocean by the end of 2024.

Background illustration by marigold_88 / iStock via Getty Images Plus. Product photo courtesy of GoodPop.

Honey-Comb Cereal Unveils New Packaging with Augmented Reality Features

This July, Honey-Comb cereal, a classic Post cereal introduced in 1965, and Terry Crews, an actor and former American football player, has given tweens the motivational boost they need to start the day with a new augmented reality (AR) experience.

Consumers can jump from the new Honey-Comb box into the new AR experience via QR code. The code is clearly displayed on the back of the packaging, and once scanned with a smartphone camera, the AR experience includes fun activities and motivational videos from Terry, encouraging tweens to “Bee Big, Bee Kind and Bee Amazing.”

Honey-Comb Experiences include:

HoneyRun: An immersive gaming experience where users guide a hungry bear through a challenging obstacle course, collecting Honeycomb cereal pieces to earn bonus points and fuel up with drops of honey to keep the plane flying. The goal is to travel as far as possible before time runs out.
Big Bee Motivations: A motivational morning boost with Terry Crews, as he will surround users with multiple fun videos that will inspire and motivate them for the day ahead.
With the power of AR, tweens will be fully immersed in the world of Terry as he helps them get pumped up for the day, whether it's school or a morning activity.

To learn more about Honey-Comb, please visit honeycombcereal.com.

courtesy of Honey-Comb

Volpi Foods Unveils New Reduced-Plastic Charcuterie Packaging

Fourth-generation, family-owned Volpi Foods has announced the release of a new Eco-Pack™ for the company's line of award-winning, premium cured meats. The new paper material used in Volpi's Eco-Pack™ is curbside recyclable once separated from its thin liner. Additionally, the shelf life of the Eco-Pack™ packaging is equivalent to that of Volpi's previous plastic packaging, so there is no increase in food waste resulting from the switch to paper-based packaging. Grocery stores nationwide will start carrying the new Eco-Pack™ version this summer.

This new packaging takes Volpi's sustainability efforts to the next level with even more plastic reductions. In 2021, Volpi transitioned its entire pre-sliced line to its first Eco-Pack™, which reduced plastic use by 70%. Since this launch, Volpi has diverted over 128 tons of plastic and is now reducing plastic by 80%.

"Our goal is to reduce the use of single-use plastic packaging, and we are proud to have achieved this," says Lorenza Pasetti, CEO of Volpi Foods. "For all of us to do our part in reducing plastic use, we know companies like ours need to make meaningful changes in how we package our products. It's a win-win for consumers; why not buy a delicious product that's in eco-friendly packaging?"

To learn more about Volpi, please visit VolpiFoods.com.