In This Issue
Features
BRAND PACKAGING — Beverage Makeover:
Redesign Spotlights Flavor Variety, Uses Can’s Vertical Real Estate
With a shifting and crowded retail space and a desire to elevate Cove Kombucha to a more premium position, creative design agency Chase Design Group refreshes the visual identity and gives a package design that would enhance the brand’s story and drive differentiation.
Industry Outlook:
2023 Packaging Industry Outlook
Packaging Strategies asked some of the packaging industry’s top executives their thoughts on what lies ahead in 2023.
Market Spotlight:
Flexible Packaging for Wine & Spirits Takes Off, Heads in New Directions
The idea of using flexible packaging for wine and spirits is gaining traction by the day, and with good reason.
Departments
Package of the Month:
Wild Tonic Unveils Sedona-Inspired Rebrand
ABOUT THE COVER:
Smart and connected technologies are transforming product packaging.
Cover photo courtesy of Accenture
ABOUT THE COVER:
Sustainability will continue to top the agenda for most brands and packaging companies in the coming year. However, there is a great deal of debate surrounding the best ways to achieve sustainability goals. And while the benefits of plant automation are many (reduced labor and repetitive tasks, improved speed and productivity), those seeking to boost automation face the hurdles of cost and securing adequate support services.